This week, I continued working on the solution set page for lighting applications. Jim also introduced me to a new project, which I will be working on until the end of the internship. He explained to me the importance of reaching out to the professionals of these industries in order to get them aware of the site and why it could benefit them. My job is to research and find these people who work in local plants in different towns of New England and reach out to them via email to make them aware of the site and ask if they would like to see a demo. I have not emailed anyone yet but Jim says he will help me write the message. It is amazing that I am able to contact Jim's future potential customers and users because it is so important as a marketing major to understand how to reach out to customers and spread the word of the website. It also makes me proud that my work is what is helping Jim gain new users and eventually customers.
On Thursday, I was able to sit in on Jim's conference call with the Brafton marketing agents. Jim explained to them the next steps that he wants to take with marketing, which is mainly on Linkedin. He told me that Linkedin is such a great tool for marketing small companies, especially the InMail marketing tool. He explained that he wants to start an InMail campaign on Linkedin and target one specific industry at a time. He told me that if he targets certain characteristics, the InMail tool will pick certain people that match those characteristics and then we reach out to them. I enjoy sitting in on Jim's conference calls with Brafton because it gives me a good sense of what Jim is currently focused on and it helps me understand his plans for marketing the brand.
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